GIANT Pilots Enhanced Rewards Program

GIANT PILOTS ENHANCED REWARDS PROGRAM

Choice Rewards™ Offers Customers Choice of Rewards, New Ways to Increase Savings

Builds on Success of Popular Gas Extra Rewards Program 

CARLISLE, Pa. (August 5, 2019) – GIANT Food Stores announced today it is piloting a new way for its customers to increase their savings through personalized offers on products they already buy with the new Choice Rewards™ program.  An enhancement to its current Gas Extra Rewards program, Choice Rewards brings customized savings and rewards right to one’s fingertips with the GIANT or MARTIN’S app.

“Since its launch in 2000, our loyalty program has been an integral component of our business, but we knew there was an opportunity to deepen our connection with families by customizing rewards,” said Matt Simon, chief marketing officer, GIANT Food Stores. “We’re pleased by the early results of our Choice Rewards pilot as customers are excited by all the new rewards plus they love the flexibility of the program.”

Choice Rewards was uniquely designed with today’s families in mind. By leveraging smartphone technology, the company is able to provide relevant and meaningful rewards to their participating customers. Choice Rewards is now available in a select pilot market and it will roll out by the end of the year.  

“Choice Rewards is the next, easy digital step in delivering a highly engaging and personalized loyalty experience to our customers, further reaffirming our commitment to saving money for families,” continued Simon.

Just like its current program, customers participating in the pilot earn points on qualifying purchases at the rate of one point for every $1 spent. New through Choice Rewards, they will also be able to earn points through targeted “bonus earn” offers. 

When it comes time to redeem points, customers can either redeem for discounts on gas (100 points = $0.10 discount per gallon up to 25 gallons) or choose among new offers such as converting points to dollars to save directly on groceries, leading to discounted or free products.  In addition to viewing their personalized offers and rewards earnings on the app, customers can load digital coupons, activate Deli Order Ahead, or place a grocery order with GIANT DIRECT. 

 In the app, customers can easily track their earning progress while managing their points and rewards. Points earned expire on the last day of the month following the month in which they were earned (points earned Aug. 6 would expire Sept. 30). 

About GIANT Food Stores, LLC

Founded in 1923 in Carlisle, Pennsylvania, GIANT Food Stores is passionate about building strong families and creating healthier communities for a better future.  GIANT proudly serves millions of families across Pennsylvania, Maryland, Virginia and West Virginia.  An omni-channel retailer, GIANT showcases the talents of its more than 32,000 associates at its 181 stores, 132 pharmacies, 102 fuel stations, and over 100 online pickup hubs and grocery delivery service in hundreds of zip codes.  As a company that has deep community roots coupled with a purpose-driven culture, its associates believe in giving back to their community and over the last five years, GIANT, with the help of its customers and vendor partners, has proudly donated more than $100 million to local nonprofits.  The GIANT Food Stores family of brands includes GIANT, MARTIN'S Food Markets, GIANT Heirloom Market, GIANT Direct and MARTIN’S Direct.  GIANT Food Stores is a proud company of Ahold Delhaize USA. For more information visit the GIANT or MARTIN’S websites.